1. In the selection of the company : Starbucks
1999년 7월 27일 Starbucks Korea의 첫번째 지점인 이대점이 오픈하였다. 젊은이 문화의 파급지인 서울의 신촌에 들어선 Starbucks는 입소문을 통해 서울 전 지역으로 퍼져나갔고 자연스럽게 마케팅이 이루어졌다. 그로부터 3년이 지난 2002년 12월 현재 Starbucks Korea는 전국적
1. In the selection of the company : Starbucks
1999년 7월 27일 Starbucks Korea의 첫번째 지점인 이대점이 오픈하였다. 젊은이 문화의 파급지인 서울의 신촌에 들어선 Starbucks는 입소문을 통해 서울 전 지역으로 퍼져나갔고 자연스럽게 마케팅이 이루어졌다. 그로부터 3년이 지난 2002년 12월 현재 Starbucks Korea는 전국적
companies by introducing advanced corporate culture as well as technology transfer.
Providing the opportunity to visit the head quarter.
Digging out potential of local employees through various career development courses.
Foreign companies that were successful in entering into Chinese market choose the Jointventure.
It is advantageous for a Jointventure to transfer tec
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
joint-venture companies
throughout Asia, including China,
to extend its reach there.
Fact 2.
In 2010, Samsonite’s products were sold
More than 37,000 points of sale
in over 100 countries
through a variety of wholesale and retail distribution channels
→strong international brand presence with significant scale
Raising Issues
A. Manufacturing System
-Analysis & C
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
【 기업 소개 】
1. Introduce your company in general.
(1) (주)진로
고(故) 장학엽 회장이 1924년 10월 3일 평남 용강군 진지동에 진천(眞泉)양조상회를 세우면서 출발한 진로는 우리나라에서 8번째로 오래된 회사다. 회사를 설립하면서 내놓은 ‘眞露(진로)’라는 제품명은 생산지인 진지(眞池)의 ‘眞(진)
of CEO is Virgin group representative and one of image, value in Virgin group. So-called, Virgin group is not working well without Richard Branson.
2. The Expansion and Development of Virgin
-Due to the expansion and Persian Gulf War (1990-91), Virgin faced problem of capital.
-In this situation, CEO started doing jointventure to deal with capital problem
-Also, he sold Virgin Music
jointventure company, Samsung TESCO, by cofounders from Samsung C&T Corporation in Korea and TESCO PLC in UK since 1999. However, as the Samsung Group decided to withdraw from retail business since early 2000s, Samsung C&T Co. sold its stakes of Samsung TESCO to TESCO PLC gradually. But the brand of TESCO was uncelebrated in Korea, so TESCO used the name of Samsung and paid the loyalty until 201
of the pioneers in our nation to practice social responsibility into their management. That is why we chose this corporation especially in this critical juncture where customers very much care about social responsibility when making their choices.
1.2 Company Introduction
Yuhan-Kimberly was established in 1970 by Mr. Yu II-Han as a jointventure of Yuhan-YangHang,a medicine company and Kimber